[MHN Jeeyoung Shin reporter] Blackpink's Rose has become 'Tiffany & Co.'s newest global ambassador.
BlackPink has influenced trends in the fashion industry that all four members are serving as representatives for luxury houses. Alongside her well-dressed members, Rose stands out for her role in fashion. Rose adds another fascinating milestone to her 2021 that she becomes a global ambassador for Tiffany&Co.
On April 21, 'Tiffany & Co.' announced, "Rose, a member of the global girl group BLACKPINK and a solo artist representing K-pop, was chosen as a new global ambassador for the brand." The BLACKPINK member will be starting as an endorsement model for the '2021 Tiffany HardWear' collection.
The 'Tiffany HardWear' collection was launched in 2017 and inspired by the attitude and energy of New York City. It features industrial shapes and bold designs. In the photos of the brand’s “HardWear” digital campaign, Rose wears the collection’s sleek 18K gold link necklace and pavé diamonds wrap bracelet.
Rose stated that shooting the ads was a full-circle moment. “I’ve worn Tiffany jewelry since I was in high school,” she shared via email. "To be part of such an iconic brand that's been a part of my life for a long time makes it that much more special to me.”
The ads will take over the facade of Tiffany’s Manhattan flagship starting in May. Rose is excited to share her campaign debut with the world. “I’m very honored and excited. I can’t wait for everyone to see it,” she says.